The Spring/Summer 2024 Campaign

Lensed by Atelier Franck Durand

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In dialogue with Japan

For the Spring/Summer 2024 Collection, Loro Piana initiates a conversation with Japan to celebrate a common passion for ultimate quality and refined details. A journey steeped in tradition, the collection starts with light tones, progressing into richer shades that add depth. 

Imbued with elegant composure 

The garments showcase Loro Piana’s dedication to harmonious design, exceptional fibres, and attention to detail. A neutral colour palette, along with interspersions of cherry blossom pink, gives a sense of calm to the simple and studied silhouettes.

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